How is the product selection I see determined?

ABOUT YOU strives to offer every customer the most suitable product selection. Therefore, the product range is pre-filtered by products that match the given context of:
- a product category
- a brand
- the displayed webpage

The final ranking within the respective displayed product selection depends on the parameters listed below.

Basic Parameters
These include:
- the country specific ABOUT YOU shop you accessed;
- the shop section you are browsing (gender and age (adults or children));
- the applied filters (such as price, color, size, style, material, etc.);
- general purchasing behavior (i.e., what customers are currently particularly interested in);
- current sales campaigns (products with price reductions or products that are part of a general sales campaign).

Customer-Specific Parameters
These include:
- the customer preferences known to ABOUT YOU (such as clicks, purchases, favorite brands, etc.) in relation to the currently available items,;
- the sales potential of a product based on customer behavior (probability a product is selected, added to the basket, purchased and not returned, as well as the expected revenue and/or profit based on the product type).

Setting Options
You have the following options for changing the parameters for our recommendation systems: You can change your cookie settings, and you can adjust the filters applied in connection with the respective product (including the exclusion of certain brands)

ABOUT YOU is entitled to adjust the parameters and their relative weighting at any time, in particular if ABOUT YOU concludes that the relevance of individual parameters has changed with regard to an increase in Marketplace sales and customer satisfaction.