SHYX

In the SHYX campaign, Kayla brings the siren myth to life in a provocatively modern way. The campaign surprises with captivating contrasts that unexpectedly blend technology and nature. From abandoned fields with SHYX shopping bags, to broken laptops floating in water, and surreal office spaces set in nature – the visuals strikingly play with the tension between cold technology and relaxing nature, creating a provocative and immersive atmosphere.