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New collection
V!BE STUD!OS
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V!BE STUD!OS
Introducing the new "V!be Stud!os" collection by gym founder and owner Bella Kraus: a lifestyle statement for strong, sexy, and self-confident men and women, now available exclusively at ABOUT YOU. Her modern approach blends athleticism and glamour, creating an urban look that works as hard in the gym as it does on the streets. Shop your favorites and take your performance to the next level now!
Wear the sunshine: Janina Ballali’s new collection
ballali
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Ballali
Embark on a stylish voyage to the world's most beautiful destinations with travel and lifestyle blogger Janina Ballali's first collection. You’ll find sun-kissed colors bringing the summer vacation feels, as well as light fabrics and airy silhouettes, designed to ensure comfort even in tropical heat. Follow Janina’s footsteps and explore the new collection now!
Inspired by Provence: A summer romance
millane
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millane
Infuse your look with contemporary poetry: CEO and Creative Director Millane Friesen's new Spring/Summer collection is here. Made for modern romantics with a flair for sophisticated understatement, these designs breathe the air of Provence – imagine gentle days in idyllic settings, translated into flowing silhouettes and airy fabrics. Discover the first drop of Millane's new collection now and live your ultimate summer dream.
Looks Like You?
THE ELECTRIC STATE x TOMMY JEANS x ABOUT YOU
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THE ELECTRIC STATE
With the new The Electric State collections by Tommy Jeans and ABOUT YOU, you'll immerse yourself in a world where retro grunge meets futuristic vibes – inspired by the upcoming Netflix film starring Millie Bobby Brown and Chris Pratt. The premise? A road trip full of adventure through a post-apocalyptic vision of the ’90s in which humans and machines coexist. Two unique drops, united by a single idea: ultimate futuristic nostalgia. Get ready for styles straight from Netflix’s sci-fi and action universe. Be part of the adventure and discover The Electric State collections now.
Wild & Free
Kamila Sikl
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Kamila Šikl
Lifestyle influencer Kamila Sikl brings a touch of feminine boho spirit to your wardrobe. Her collection is a tribute to effortless style and lightness. So whether you're embracing city vibes or heading off on a spontaneous getaway: These pieces go wherever you do. Discover the spirit of the new collection now!
The new collection
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae’s new collection captures the essence of iconic ’90s denim campaigns – clean, elegant, and authentic. Designed for those who know that true style never fades, this collection offers a nod to the heritage of denim – made for the moment. Discover the new RÆRE collection by Lorena Rae now.
French staples
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Hey everyone, Guido here! For this new drop, my team and I took inspiration from the unique aesthetic of Paris: the City of Lights, Love, and Fashion! Now you can easily bring French elegance into your wardrobe and transform into a true Parisienne. I wish you lots of fun discovering and falling in love with this collection, yours, Guido.
Discover the collection premiere
Fleur by Kaviar Gauche
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Fleur by Kaviar Gauche
Meet Fleur by Kaviar Gauche, the next evolution of bridal and occasion wear. Born from the creative DNA of Kaviar Gauche, this collection is all about effortless elegance with a modern twist. Whether you're walking down the aisle or turning heads at an event, these pieces are made to be unforgettable. Fleur by Kaviar Gauche – now available.
The new collection
CIE CIE
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Cie Cie
She’s flirty. She’s confident. She’s Cie Cie. Welcome to a world where fashion feels playful, effortless, and just a little cheeky. Model Céline Bethmann’s first collection is all about embracing your feminine energy. Every silhouette is designed to flatter, every detail made to turn heads. Cie Cie isn’t just a brand—it’s a mood. ✨💕 Discover the collection now.
Discover Millie’s new drop
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
The latest Spring/Summer Collection from florence by mills channels dreamy Cottagecore, bringing fresh springtime charm straight to your wardrobe. Get inspired by joyful looks for a Froyo run in the city, a picnic in the park, or a cozy book club date, and shop your fashion favorites from Millie’s final collection now at ABOUT YOU.
Love yourself!
CITA MAASS by ABOUT YOU
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CITA MAASS
Now available in even more sizes for even more confidence – the new Cita Maass drop is here! Discover a selection of versatile designs, created for women who love their bodies and embrace their curves. What are you waiting for? Let Cita inspire you and create stunning outfits that make you shine every day!
Strength in Style, Power in Friendship
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder
Get ready to own the room with the newest Hoermanseder collection, where bold silhouettes, sexy lace and signature buckle details take center stage. This collection is now available in a diverse range up to size 46 and ensures every woman can experience empowering style. Inspired by the power of female friendships, this line celebrates the joy of candid moments and the excitement of creating new memories together. Shop the collection now.
SS 25
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
The new Spring/Summer Collection by fashion icon Marie von Behrens-Felipe fulfills the desire for effortless elegance and undeniable charisma. Whether you're enjoying a quiet moment or heading out on a spontaneous getaway, discover a carefully curated selection of blouses, cardigans, dresses, jeans, and matching sets that set the tone for an unforgettable summer.
Next
Upcoming Drops
Starts in 2d 23m 30s
Daily staples
ABOJ ADEJ by Teddy Teclebrhan
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ABOJ ADEJ
The new collection from star comedian Tedros “Teddy” Teclebrhan is more than just a capsule collection - it's a labor of love. As the founder and creative mind behind ABOJ ADEJ, Teddy brings his personal vision to every single piece. As soon to be seen on Teddy and his entourage during the sold-out 2025 stadium tour, it becomes clear once again: ABOJ ADEJ is not just fashion, but a reminder of origin, identity and what connects us. Discover daily staples you'll love. ABOJ ADEJ – Now available.
Starts in 2d 10h 23m 30s
„Denim Waters”
MYLAVIE by Sarah Harrison
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MYLAVIE by Sarah Harrison
Inspired by deep blue waves, Sarah Harrison introduces her new 'Denim Waters' drop. An exclusive selection of iconic denim looks awaits you, celebrating effortless casualness with a contemporary edge – perfect for seaside strolls or rooftop parties. Dive into 'Denim Waters' now and find your new fashion favorites from MYLAVIE.
Missed
Last Drops
Nomadic Soul
Kamila Sikl co-created by ABOUT YOU
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Kamila Šikl
Step into the carefree ease of boho chic with Kamila Sikl’s latest collection – designed to infuse your everyday with individuality, vibrance, and undeniable style. This collection’s thoughtful details add a distinctive touch, making every moment extraordinary. Express your style and explore Kamila Sikl’s new collection now!