Urban essentials
ABOJ ADEJ
31Dance of dualities
Embark on a journey with actor and comedian Tedros "Teddy" Teclebrhan as he unveils his fashion brand, ABOJ ADEJ. Pronounced (a-BOY - a-DAY) – the name means "my father-my mother" in Tigrinya, Teddy's birthplace language. Inspired by the contrasts of his own life, the collection merges elements of his Eritrean roots with simplicity and practicality. Think clean silhouettes in combination with bold prints and carefully chosen materials that echo Teddy's narrative. From classic pieces, cozy sweatshirts, laid-back tees, and more, ABOJ ADEJ invites you to connect with the stories woven into each garment.
